The Importance of Video in Business

September 21st, 2016


Have you ever thought about putting up a video on your business page? If so – you are headed in the right direction.
Video is a wonderful way to personalize your business page and showcase something important – your personality. In businesses that provide a service it is especially important to showcase this because it allows people to get to know you and feel comfortable hiring you.  Aside from the customer seeing the video – there are other important reasons you should include video in your marketing strategy. Video is important for SEO rankings and can actually increase your visibility. Research has shown that consumers are more likely to watch a video than read a complete page of text, and it is something that can be easily measured by business owners. For example can see how many views our videos get and if there are comments / shares / likes.  Video can really grab your attention if done right!
Here is a professional video we shot Mission San Gabriel High School:

San Gabriel Mission HighSchool from Classic Filmworks on Vimeo.

You may think – where do I start? Depending on the business it might be as simple as uploading a cell phone video to YouTube or Instagram. For example – if you have a fitness related business it might be beneficial to have short videos on your Instagram account that provide daily tips and motivation. If you have a wedding planning business, you could highly benefit from having a business profile type video professionally shot and edited. When Classic Filmworks does these type of videos we really like to showcase the business owners and what they like about their work – what sets them aside from other vendors. We get to know them and then storyboard their video. Types of things we might include would be interview style or voiceover to allow the business owner to speak about his or her business, as well as images of the business owner working.
Even if you start with a short self-made video, you are doing the right thing – increasing your web presence and putting yourself out there!
If you would like more information or advice on video for your business don’t hesitate to contact us.
Here is a quick video shot with an iPhone 5, just to share some additional tips with you!



Romantic and Laid Back Orfila Vineyards Wedding

August 20th, 2016

What could be more perfect than a wedding on a beautiful summer day in a vineyard? Fae & Connor wanted a laid back wedding and this was perfect. There were games and dancing, good food and great wine. It is easy to see what a wonderful time everyone had!

Connor & Fae from Classic Filmworks on Vimeo.

Venues: Rancho Bernardo Inn & Orfila Vineyards
Caterer – Authentic Flavors,
Photographer and Photo booth – Aaron & Samantha Photography,
Florist – Simply Adina’s Floral Design
DJ – Elite British DJ, Mick Scrivener
Music License: SongFreedom

Palm Springs Love Story!

July 1st, 2016

Who says you can’t meet the love of your life on Spring Break? Karen and AJ did!
And since this is where this gorgeous couple met it stands to reason that their wedding would take place in Palm Springs.
I loved their personal vows. Their friend Martin officiated which added to the wonderful feeling of this wedding.

Karen & AJ from Classic Filmworks on Vimeo.

Venue- La Quinta Country Club
Photography – Katie Geiberger-Teigen & Trent Teigen
Photobooth – Trent Teigen
Florist – Mary Cass
DJ – James Gonzales
Dessert/Cake – Samantha (Exquisite Desserts)
Hair/makeup – Tara Correnti (Dishwater Blond)
Music -The MusicBed

Jessica & Rikard – A Glamorous 1920’s Style wedding

June 7th, 2016

Jessica & Rikard had a gorgeous 1920’s themed wedding at the Bahia Resort and on board the William D Evans. The ceremony took place in the lush garden and the reception was on board the William D Evans. The glitzy gold and glam decor was beautiful with the ship’s huge stained glass ceiling! Everyone had an amazing time – especially the beautiful bride and groom.

Jessica & Rikard from Classic Filmworks on Vimeo.

Venue: Bahia Resort William D Evans
Coordinator LISA FRIESEN
DJ: Matt Phipps
Photographer: Cary Pennington
Officiant: Joe Ortega
Hair & Makeup:Kirsten Jensen
Baker: Sweet Cheeks
Florist: Artistic Florals

Tony & Britny and The Penguin Encounter!

June 5th, 2016

A gorgeous meadow was the setting for this intensely romantic wedding at Los Willows in Fallbrook. Tony proposed to Britny at Sea World but that wasn’t all he had a penguin brought out the ring!

Tony & Britny Los Willows from Classic Filmworks on Vimeo.

Venue: Los Willows
Photography: Paul Barnett
Coordinator: Kendra Koenig
Floral: Posies Floral
DJ: Pro Sounds DJ
Music: licensed by Song Freedom

Kara and Mario at The Estancia

April 27th, 2016

Kara and Mario at The Estancia from Classic Filmworks on Vimeo.

Kara and Mario were a sweet and beautiful couple and their wedding at the Estancia was gorgeous!
Venue: Estancia La Jolla
Coordinator: Victoria Wedding and Events
Photography: Paul Barnett
Music: Licensed by Songfreedom

Jessica & Daniel

March 9th, 2016

Jessica & Daniel from Classic Filmworks on Vimeo.

Wow! This was one gorgeous wedding! The ceremony took place after sundown and was romantically lit with string lights in the garden at The Estancia in La Jolla. The guests came from all over the world – some from as far away as South Africa. The Hora was one of the craziest that I’ve experienced. The bride and groom were beautiful and sweet people and we wish them much happiness!
Venue: Estancia La Jolla
Coordinator: Victoria Wedding and Events
Photography: Paul Barnett

Love & Soccer! Bang and Jill

March 2nd, 2016

Love & Soccer! Bang and Jill from Classic Filmworks on Vimeo.

Bang and Jill met while playing a game they love – soccer! They had a beautiful Catholic ceremony at St Brigid’s Church in PB and an amazing reception at Marina Village complete with dragon dancers! They were so much fun and so in love. Score!
Venues: St Brigid’s Catholic Church & Marina Village
Coordinator: Diane Lopez, Exquisit Designs
Photography: Unveiled Photography
Music licensed by The Musicbed